Catchphrase

Every year catchphrases come and go. For some, a year is much too long!

In 2003 people talked about “metrosexuals” (heterosexual men who give undue attention to their appearance) and “bennifer” (the celebrity couple of Ben Affleck and Jennifer Lopez). Enough! Go away!

In 2004 we heard “you’re fired” (Donald Trump’s parting words to the losers on The Apprentice , I have heard the catchphrase even though I have never watched the show), “wardrobe malfunction” (no explanation needed, is there?), “flip-flopper” (thanks to the presidential campaign), “the Governator” (blending Arnold Schwarzenegger’s memorable role with his job), and of course “girly men” (as in “economic girly men” with thanks to the Governator).

Now someone has invented a game called Catchphrase , making it that much more difficult to get these inane expressions out of use and out of mind. Do we really need to remember “where’s the beef?” or “book him, Danno!” or “please don’t squeeze the Charmin?”

But there are some phrases that need to become catchphrases, in fact, permanent catchphrases for 2005 and beyond. These are expressions that have been around for two millennia and more that fall out of use too quickly.

Father, forgive them (Luke 23:34).

Grace and peace to you (Romans 1:7)

I thank my God every time I remember you (Philippians 1:3).

Rejoice in the Lord always (Philippians 4:4).

In all things God works for the good of those who love him (Romans 8:28).

Be strong and courageous (Deuteronomy 31:6).

Put on the full armor of God (Ephesians 6:11).

Do not let the sun go down while you are still angry (Ephesians 4:26).

The Lord bless you and keep you (Numbers 6:24).

May God write His word on our hearts, and may our catchphrases be the result of God’s revelation rather than pop-culture.

— Bob Clark

1/4/05